Gotcha Paintings (2007–2010)


The first series of Gotcha Paintings emerged during the War in Afghanistan and Iraq as a visceral response to the way language distanced us from the reality of loss. I became attuned not only to violence—but to how violence is absorbed, reframed, and dulled through repetition. Terms like Casualties, Collateral Damage, and MIA became part of a televised rhythm that rendered human lives into abstractions. My work began to ask: What happens when grief is absorbed into discourse? When death becomes data?

Rather than depict violence, this series questions how it is assimilated—through screens, through systems, through the language we stop hearing. I call this dialectical assimilation—the slow, rhetorical conditioning that transforms tragedy into terminology.

Each painting in the series is titled after a phrase echoed across news cycles, headlines, and military briefings. One piece takes the form of a triptych, echoing the insignia of an army rank—folding the language of hierarchy into the composition.

These works are executed using paintball guns, a material and gesture that mirrors the absurdity of simulated war. The splatter is both mark and trace, echoing a trigger pulled and a body struck—yet mediated, symbolic, distant. The paint is non-lethal, but the suggestion is not.

Gotcha is a phrase of conquest. In this series, it becomes a critique of spectacle: a culture where games imitate war, and where war becomes just another channel.




©2025Noelia Cruz - Violinist / Multidisciplinary Artist
Website by Camila Cruz